To mark the launch of Nike Sportswear’s latest innovation – the Air Max 720 – Nike have created an online virtual store experience.
The ‘720 Air Store’ concept was unveiled at 10am today, to coincide with the new Sunset / Sunrise Air Max 720 drop. The Air Store gives every consumer that purchases a pair of Air Max 720 the chance to unlock limited edition merchandise, exclusive content and surprise experiences inspired by the new silhouette.
Each week the store will be hosted by a different ‘avatar’ with familiar faces such as Dave (rapper), Mini Swoosh (designer), Raheem Sterling (footballer) and Peggy Gou (DJ) taking their turn to act as shopkeeper behind the virtual counter. Every avatar will bring something unique to the store, and the merchandise product will be available for a very short time only.
Example collectable items will include a 720 pendant, limited edition jerseys and prints, 720 footballs, water bottles and Air Max socks.
Nike will be dropping exclusive 720 Air Merch this week created by Mini Swoosh, Interhood and Johnny Hoxton. The Air Merch will only be available through redeeming air credits, unlocked through the purchase of 720.