Joe Boxer SS19

By Tom Stutt / Feb 11, 2019

Founded twenty years ago with the very simple idea of taking the most basic elements of men’s clothing and remaking it to reflect humour, fashion and popular trends, Joe Boxer since then has continuously evolved into a versatile brand for both men and women.

Modeled by Elliot Reader and India D and photographed by Ruth Rose, Joe Boxer takes on a new concept with the inspiration behind their latest shoot being based on the idea of having fun and creating a lively and spirited environment that reflects the brand.

Shop the collection at: Brandmax, TKmaxx and Prisma.