PUMA Releasing The 90’s Inspired CELL Viper

By Tom Stutt / Jan 31, 2019

Giving sneaker rotations a refresh this season, Global sports brand PUMA is launching the all-new CELL Viper – a fresh take on the heritage running silhouette with a radical new look.

When PUMA CELL technology first launched in 1998, it was revolutionary. Hexagonal cells in the midsole provided the optimal shape for stable and maximum cushioning that allowed runners to move faster and stronger with a more confident stride that aided their performance. Making a return to rule the streets, the CELL Viper is at once minimalist and bold, perfectly combining elements of sports and style.

Emerging from the ‘90s with a reimagined design, CELL Viper is a throwback to the vis-tech running wave introduced 20 years ago. With a completely new upper inspired by heritage CELL sneakers from the PUMA archive, the design language taps into the OG community of sneakerheads with a recognizable Formstrip placement and vintage colors. The first iteration in PUMA White – Ponderosa Pine sits atop a chunky midsole with CELL cushioning technology and a brand-new CELL branding on the lateral view.

The PUMA X CELL Viper is available on February 1st from PUMA stores, PUMA.com, ASOS, Footasylum, Harrods and Hanon. RRP: £70.00

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