Global sports brand PUMA and US-based sneaker retailer, BLENDS have teamed up to create a collab edition of the 90s icon CELL Endura. Bringing back its OG glory, the latest sneaker in PUMA’s CELL range perfectly blends heritage and modern design aesthetics.
Founded by Tak Kato and Mike Toe, BLENDS started as a simple concept store that provided a unique shopping experience for their consumers. Having grown up in Japan, they wanted to bring an international perspective to the industry by blending international tastes with global level products. Headquartered in LA, BLENDS continue to keep the streetwear culture strong by bringing some of the most-exclusive and trend-setting collection under one roof.
An offspring of the ‘Futuristic’ and ‘Unusual’ design idea, the CELL Endura BLENDS is decked with mesh and PU coated leather upper with iridescent metallic silver leather overlays. The fading effect of the tone change aims to represents ‘Understanding of Nothing’ – while there exists an infinite space of the unknown, living with uncertainty towards the future without forgetting the past is key. The sneakers stay true to the original silhouette with the Cell technology fitted on the midsole. Featuring an added loop puller on the tongue, the CELL X BLENDS co-branded sockliner completes the look.
During the 90s visible running technology boom, sports brand PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. The hexagonal cells provided the optimal shape for stable cushioning to move faster, stronger and better. The first iteration of CELL Technology was introduced for stable cushioning. Stability came from blow-molded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed PUMA to engineer cushioning and solve for a variety of running needs.
CELL Endura BLENDS launches on January 24th exclusively at BLENDS stores and on PUMA.com, PUMA Stores and select sneaker retailers starting January 26th.