Wingstop Opens Its Very First European Restaurant In Central London

By Tom Stutt / Nov 6, 2018

With much anticipation, Wingstop, the award-winning, publicly listed wing concept has finally opened its first UK site in Central London. With more than 1,200 locations worldwide, this is Wingstop’s first foray into the European Market.

Wingstop UK’s flagship restaurant takes pride of place in Cambridge Circus, just off Shaftesbury Avenue, and officially opened on 31st October 2018.

Since setting up in 1994 with one mission: to serve the world flavour, the Wingstop brand has developed into one of the fastest growing brands in restaurant history.

With co-signings from the likes of global artist Rick Ross [owning dozens of Wingstop restaurants Stateside, and rapping about its lemon pepper wings in his songs], the US chain is set to dominate the chicken wing market in London with its one-of-a-kind flavour experience.

Over the years, the chain has gained cult status, particularly for its lemon pepper wings, and the arrival of Wingstop in the UK is already causing excitement amongst its loyal fan base in the UK, including Radio 1 DJ Charlie Sloth, music producer Steel Banglez and rappers such as AJ Tracey and Not3s.

Wings will be cooked to order, and Wingstop’s signature wing offering includes a selection of uniquely styled flavours including; Brazilian Citrus Pepper, Mango Habanero, Garlic Parmesan and fan favourite Lemon Pepper.

Wingstop will be establishing a new, physical interior identity for UK fans, taking inspiration from contemporary retail spaces to create an environment that is fresh, memorable, and unexpected. Wingstop has partnered with renowned retail agency Brinkworth who have been responsible for the design of London stores such as Supreme, Drake’s OVO and Voodoo Ray’s.

The style doesn’t just stop at the food and interiors, the flavour experts have also collaborated with London-based luxury British menswear brand, Clothsurgeon, to create bespoke staff uniforms and merchandise.