PUMA Introduces The Pale Pink Puma Cell Endura

By Tom Stutt / 20th November 2018

When PUMA CELL technology first arrived in 1998, it was revolutionary. Its hexagonal cells provided the optimal shape for stable cushioning to move faster, stronger and better. The first iteration of CELL Technology was introduced for stable cushioning. Stability came from blow-moulded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed PUMA to engineer cushioning and solve for a variety of running needs.

PUMA’s pinnacle model in the CELL range, the CELL Endura’s latest iteration celebrates its chunky glory in a PUMA White – Pale Pink colourway. A throwback for a new era. The reissue for women features the CELL Technology, and a unique eyelet stay for the laces. Featuring digital stitching, the breathable mesh upper with suede overlays and PU coated leather overlays cover the upper which sits atop an EVA midsole and rubber outsole.

Available December 6th in leading sneaker stores: Hanon, END Clothing, DSM, Pam Pam & Size?


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