Founded in London in 2009, Lucky Seven was envisioned by virtue of an admiration for iconic graphics originating from cult films, music artwork and popular culture. The brand’s vision was to create unique patches for classic cap silhouettes from baseballs to truckers with subtle references to cult classics.
From the outset the brand established strong connections with the Hollywood film industry, creating bespoke caps for cast and crew of numerous major film productions and has continued to create collaborative collections with many brands, artists and musicians.
Alongside the mainline Lucky Seven has produced exclusively licensed collections with Marvel, Star Wars, Pacha, Jaws, Bowie, Pink Floyd and more. Each capsule collection includes a variety of colours and styles with all patches designed in-house and produced in LA by a fifth-generation family-run business that has developed custom embroidery since 1885.
Lucky Seven x Bowie
Lucky Seven teams up with original starman David Bowie with an exclusively licensed capsule collection. Lucky Seven x Bowie caps feature classic single iconography from Bowie’s 1969 self-titled debut, 1973’s Aladdin Sane and 1974’s Diamond Dogs. Major Tom patches are designed in the style of original NASA space mission patches whereas Rebel Rebel is designed in the classic trucker patch style. Each patch is featured on a difference style of cap from baseball to trucker and in three colourways; black, navy and khaki.
Lucky Seven x Pink Floyd
Lucky Seven launches an exclusively licensed range of caps featuring the titans of psychedelic progrock, Pink Floyd. The capsule collection comprises of four styles with patches inspired by iconic tours in the band’s legacy.
From the Animals tour of 1977 to the 1994 Division Bell tour, the Lucky Seven x Pink Floyd collection takes a trip back through iconic Pink Floyd tours and celebrates the band beyond their sound, highlighting fascinating moments in the band’s vibrant history.
Lucky Seven x Star Wars
Alert All Commands: Premium headwear brand Lucky Seven launches its exclusively licensed Star Wars collection for AW18 featuring iconic references to the cult classic.