Celebrating the 35th Anniversaries of both G-SHOCK and TRANSFORMERS; Figure Transforms from a Robot to a Pedestal for the Watch
Casio Computer Co., Ltd. announced today the release of a new collaboration model bringing together the G-SHOCK brand of shock-resistant watches and the globally popular TRANSFORMERS franchise of transforming robots. The new DW-6900TF-SET includes a G-SHOCK watch and a TRANSFORMER figure that transforms from a robot to a pedestal for the watch, and back again.
The collaboration between G-SHOCK and TRANSFORMERS unites two global brands from Japan that continue to stand for strength and toughness at all times. This is the second tie-up project between these brands. In 2017, in their first collaboration, they created a movie with a new original character named GT3 Prime, drawn in a motif inspired by G-STEEL, a series of G-SHOCK metal watches. The new collaboration, which celebrates the 35th anniversary of G-SHOCK in 2018 and the 35th anniversary of TRANSFORMERS in 2019, goes a step further as a tangible product users can hold in their hand, in the form of a special TRANSFORMER robot known as Master Optimus Prime Resonant Mode and a G-SHOCK watch.
The special robot included in the DW-6900TF-SET integrates a G-SHOCK watch into its chest and transforms back and forth between Master Optimus Prime Robot Mode, a standing robot figure, and Pedestal Prime Mode, which displays the G-SHOCK watch. The matching red and blue watch is based on the DW-6900, which is widely popular in Japan and around the world. Turning on the EL backlight produces the Autobot symbol from the camp of righteousness and justice to which Master Optimus Prime belongs. The special model is also distinguished by custom packaging.
Available from G-SHOCK Carnaby & gshock.co.uk