Converse first applied a graphic pattern — a camouflage print — to the Chuck Taylor All Star in 1983. Glow-in-the-dark animal prints followed in 1988, a patriotic American Flag print in 1991 and since then innumerable motifs have graced sneaker culture’s most recognizable silhouette.
These archival prints form the starting point for the new collaborative project between Converse and Los Angeles-based creative collective Brain Dead. Led by founders Kyle Ng and Ed Davis, Brain Dead takes an unexpected, unique approach to retooling the iconic Chuck 70, and debuts subversive spins on archetypal garments like the MA-1. “People always expect us to do graphic work,” says Ng. “We wanted to take a more conceptual approach with Converse. We were inspired by pattern deconstruction — we were interested in creating chaos with something that already existed.”
The Chuck 70 is the most apparent example of this, taking a variety of prints (animal, American flag, camo) and bringing them together. If the intent was to baffle the eye, the end result was a surprise — at least for the Brain Dead crew. “The weird thing is, because these are classic patterns, it works together in harmony,” says Ng.
The Converse x Brain Dead collection is available 26th October from Converse and select retailers globally.