ASICSTIGER X YMC

18th October 2018 | by Tom Stutt

ASICSTIGER brand have joined forces with British subcultural innovators YMC (You Must Create) for the first time, welcoming an original interpretation of the iconic GEL-LYTE shoe model.

Launching on the 19th October, the collaboration sees YMC Design Director, Fraser Moss, fuse psychedelic 1970’s colour palettes and fabrics with the stark yet beautiful mountains and landscape of the Welsh countryside from his childhood as inspiration.

Behind the scenes, mood-boards centred on ‘1970’s UK hill trekking’ as opposed to ‘hiking’ are mixed up with the identity of the culture of ‘Britishness’. Using this play on British humour YMC took the collection to the streets of Newport & the Welsh hills to capture a hiker’s journey vs two cool kids.

Notable depth in the detailing is found throughout the shoe with features including, an XT (extra traction) rugged outsole, a D-ring construction occupying the space of the middle eyelet, a mountain logo inspired by the ASICS outdoor series archive and a quilted vamp & quarter panelling representative of a quilted jacket and sleeping bag combination required for a camping trip.

Accompanying the GEL-LYTE XT shoes is a small capsule collection of tee’s & socks featuring the brand logos as part of the design.

The limited edition capsule collection launches on the 19th October at YMC stores followed by a worldwide release at selected ASICSTIGER retail partners and ASICSTIGER stores on 26th October 2018.




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