Bjorn Borg’s ‘Coffee Swap’ Shop In Amsterdam

By Tom Stutt / Sep 27, 2018

Last week, a revolutionary pop up shop opened in central Amsterdam, where people could swap drugs for sportswear. Why? Because you don’t need drugs to get high – the same feel-good substances are released in your brain when you work out. Swedish sports fashion brand Björn Borg is encouraging people to look further than the superficial advantages of exercise – and embrace the mental health benefits.

 

Lets’ ask the Scientist…

Senior lecturer in cognitive neuroscience, Lennart Högman, takes a break from his lectures at Stockholm University to present to us his research on Exerhighs:

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