PUMA’s Screaming Collaboration With Santa Cruz

By Tom Stutt / Jul 25, 2018

PUMA continues to celebrates 50 years of Suede excellence by rolling with Northern Cali natives and skate culture icons Santa Cruz Skateboards in the latest of epic anniversary collaborations. The Suede, like Santa Cruz is a skateboard icon #ForAllTime. The two come together for a sneaker and tee pack to make fans flip.

Known as the oldest skate brand and has never stopped production since its beginnings, Santa Cruz was founded in 1973 by surfers Rich Novak, Doug Haut und Jay Shuirman in Santa Cruz, CA.

The brand gained worldwide buzz thanks to its rad designs and loud graphics.

The Santa Cruz 1985 ‘Screaming Hand’ logo is embroidered on the side of each heel, the blue hand against the black suede upper. The Formstrip becomes the scream, a wave of red sound and adrenaline. The artwork is enveloped in a lush black suede upper atop a gumsole. The PUMA and Santa Cruz logo is featured on the sneaker tongue.

Complementing the sneaker is the PUMA x Santa Cruz Tee which makes it a highly collectible pack.

The PUMA Suede 50 x Santa Cruz and Tee drops at Traids, The Hip Store, Hanon Shop, End Clothing, 5 Pointz, Sneakerlab and Nowhere on July 26th.

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